Upstream conceives, plans and executes massive marketing driven ARPU boosting initiatives for mobile operators. Be it a mega premium sms promotion, a novel mobile advertising initiative, a retail activation system or a loyalty club our eyes are always set on measurable results. Not only will we waive our fee, we’ll also cover the costs, including in some cases thousands of huge prizes for your subscribers and large scale media campaigns. You should expect an ROI of 100% to 300% – or, more accurately, RFYOOI: Return For You On Our Investment. Too good to be true? Well, we’ve been doing it for many leading mobile operators across the world, and we’ve got hard numbers to prove it. And what they show is quite extraordinary: we’ve helped mobile operators boost subscriber-base ARPU by up to 5%, without cannibalizing existing VAS revenues. Intangible benefits are all very well – we’re the first to appreciate the value of boosting brand equity – but when you’re battling against other people’s prejudices you have to go the extra mile. How do we do it? Picture a 3-month mega-promotion that dominates your market mindspace and makes the competitors look small and boring: a media plan extravaganza and traffic-stopping prizes given out on a daily basis, driving consumer participation in the order of 10 to 20% of your customer base. Now multiply that by an incredible 15 to 30 premium SMS interactions per consumer on average, and you’ll begin to see what Upstream really can do. Contact …
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Glo Nigeria | Mobile Marketing Mega Promotion with premium SMS | Upstream | 2009
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