In this 17 minute video Chetan Sharma, writer of the book Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market shares his knowledge on mobile marketing and advertising in Asia. The presentation shows how mobile marking has evolved in Asia, what the drivers behind the growth have been and what we can expect in the near future.
In this 17 minute video Chetan Sharma, writer of the book Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market shares his knowledge on mobile marketing and advertising in Asia. The presentation shows how mobile marking has evolved in Asia, what the drivers behind the growth have been and what we can expect in the near future.
Google’s added two new features to its mobile search this week — “ Click to Call ” and “Popular Images.” Both are small, yet important pieces of Google’s overall mobile advertising plans. A look at Google’s latest revision of its mobile …
Meredith Papp, a product marketing manager for the Google mobile -ads team, said advertisers can benefit by allowing users to click to call right from an ad just like they can click through to the advertiser’s web site. … Google has used click to call and experimented with pay-per-call advertising on PCs, but discontinued both those efforts. Click to call on smartphones makes sense, given the affinity between phones and calls as well as the location technology embedded …
Meredith Papp, a product marketing manager for the Google mobile -ads team, said advertisers can benefit by allowing users to click to call right from an ad just like they can click through to the advertiser’s web site. … Google has used click to call and experimented with pay-per-call advertising on PCs, but discontinued both those efforts. Click to call on smartphones makes sense, given the affinity between phones and calls as well as the location technology embedded …
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