Jon Mew, head of mobile, IAB talks with David Fieldhouse, mobile manager at MediaCom about awareness, engagement and driving sales in mobile advertising. Discover more at www.iabuk.net

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Mobile advertising | How do brands find the right role for mobile advertising?

If you haven’t heard of InMobi yet, don’t worry. You will. They’re coming. Having already locked up the Far Eastern markets (8 billion mobile impressions a.

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Episode 107: James Lamberti of mobile advertising giant, InMobi …

Mobile advertising is one of the most exciting new frontiers in interactive advertising in the US. As the Internet is reinvented on mobile devices—smaller, more personal and personalized, ubiquitously accessible—established forms of …

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The Latest Trend : Mobile Advertising | CaseStudy.co.in

mobile advertising case study, wireless advertising, mobile , advertising trends.

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Mobile Advertising : Case Studies | CaseStudy.co.in

The Olympic mobile search experiment UPDATE: 25 February, 2010 mobiThinking is recruiting a small number of volunteers around the world to take part in a small case study. We invite you to conduct a search on the leading mobile search engines where you are: e.g. Yahoo; Google; AOL; Bing; Ask; Taptu. Use the terms Winter + Olympics + mobile and document how many of the best local/international mobile Olympic sites come up in the search results. This will give an interesting insight into the effectiveness of mobile search engines, publisher mobile search optimization and the difference that location makes. All helpers will be credited and will have the opportunity to share conclusions and possible remedies. For further details and to volunteer , please email editor (at) mobiThinking.com. read more

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Why are many great mobile Olympics sites not found by mobile search engines? Join our experiment.