Mary Beth Christie, online product management director, Financial Times, spends 2 hours each week on the phone answering queries from companies and journalists eager to pick their brains on their experiences with bringing the FT Web app to market. That’s on top of the time she and her colleagues spend on conference stages sharing their knowledge. read more

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How interested are companies in mobile Web apps? Very…

We will walk through a range of marketing objectives that can be served by mobile–from product launches to driving conversions online or in the physical world. This session will also feature case studies of how companies have incorporated mobile in their marketing campaigns. This webinar will give you a sense of the power and flexibility of mobile and is great for digital marketers and agencies who work across a breadth of campaign types.

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Understanding Mobile Ads Across Marketing Objectives

Baltimore, Md.-based Millennial Media is the second-largest mobile ad platform in the U.S., and it's just increased its IPO starting price range. Previously, Millennial named a range of $9 to $11 for its initial public offering.

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Mobile ad platform Millennial Media sets its IPO price | VentureBeat

Baltimore, Md.-based Millennial Media is the second-largest mobile ad platform in the U.S., and it's just increased its IPO starting price range. Previously, Millennial named a range of $9 to $11 for its initial public offering.

See the article here:
Mobile ad platform Millennial Media sets its IPO price | VentureBeat

Celtra boasts that its Rich Media Post for Facebook creates mobile advertisements that builds relationships with fans in ways that extend beyond social media.

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Celtra Puts Rich Media Into Facebook Mobile Advertising