It’s two for the price of one – as the itinerant Carnival of the Mobilists touches down at mobiThinking we bring you an eclectic mix of the best mobile blogs for the first two weeks of March. read more

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Carnival of the Mobilists #264 – the best of mobile blogging

You don’t have to be a sports fan to appreciate the genius of this ground-breaking campaign from Brandtone and Ogilvy South Africa Carling Black Label, a beer from South African Breweries (SAB), used mobile voting to allow supporters to select the team and make live substitutions in a huge South African soccer game. read more

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Carling Black Label Cup “Be the Coach” mobile campaign – innovative, inclusive and effective

There is a healthy market for in-app advertising. It is very difficult for apps to get noticed or discovered in over-crowded app stores, especially on Apple’s App Store. Those apps that get into the top 10 lists stand a good chance of success, while most will sink without trace. This means brands/app developers have to invest heavily in promoting apps to drive downloads or their expensive apps will fail. It’s a bit of a trap. This has led to a growing market for buying advertising space within successful mobile apps. read more

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The cost of promoting apps continues to rise, but has Apple’s iAd been missing out on the app-promotion gravy train?

There were almost half a billion smartphones shipped globally in 2011 according to IDC, Strategy Analytics and Canalys (Gartner’s stats are still to come). But this is just a small part of mobile phone picture. Canalys points out that there were more smartphones sold in 2011 than the total number of PCs (desktops, notebooks, netbooks and tablets). While this milestone is noteworthy, it isn’t hugely significant. PCs and smartphones aren’t competitors, there is a little overlap of course, but most people aren’t replacing their PC with a smartphone. read more

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2011 handset and smartphone sales: the big picture

In January 2012, 8.49 percent of Website hits/pageviews come from a handheld mobile device, according to StatCounter , using stats aggregated from the 3 million sites that use its free Web analytics tool. This time last year it was 4.3 percent. Growth in mobile Web penetration is strongest in Asia and Africa, where PC penetration is lower than in North America or Europe. read more

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Global mobile Web use doubles in a year: StatCounter