Since January 2010, I’ve been working with Out There Media, a leading mobile ad agency that is taking Asia by storm. This trailblazing company brings with them some innovative, proven strategies where ads not only build awareness -but …

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DailyDOOH » Blog Archive » Parallel Worlds: Mobile Advertising in …

Google Analytics can track traffic to your mobile website from all web-enabled devices, whether or not the device runs JavaScript. This is made possible by adding a server side code snippet to your mobile website. To install the code snippet, select “Advanced” from the “Add new profile” setup wizard within Google Analytics, and select the radio button, “A site built for a mobile phone”. PHP, Perl, JSP and ASPX sites all supported. Simply copy the code displayed into every page you want tracked and you will have harnessed the awesome power of Google Analytics to track your mobile visits!

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Use Google Analytics for Mobile Tracking

Network operators often install transcoding technologies on their WAP Gateways. Transcoding proxies attempt to automatically transform content to make it more suitable for mobile access. However, since this is an automatic process the result to your site can often be sub-optimal. If you have developed a mobile-optimized site, then your content is already be fit for mobile consumption; transcoding it may well ruin the mobile user-experience that you worked hard to create. read more

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Can’t touch this!

When you’re working on a site or app for a mobile device, always remember to think mobile! Overuse of stylesheets, images, ads or even content can be detrimental to your cause, so follow these quick guidelines to make sure your mobile masterpiece is fully accessible to your users on the move: Don’t overdo it with images – your users will be much more likely to return if they don’t have to download 2MB of images on every page read more

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Think mobile

Opera Mini can be run on the desktop also. This is very useful for testing how your sites will work on this browser, something that is becoming increasingly important as Opera Mini gains popularity. This is not a simulator or emulator — it’s the full Opera Mini running in a J2EE container: run Opera Mini in your desktop browser .

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Opera Mini on desktop