With the growth of smartphone use and alongside it mobile commerce, mobile advertising has grown in proportion with this. More and more retailers and.

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Mobile Advertising Becomes More Focused With 40% Specifically …

This video presents key findings from “The Mobile Movement: Understanding Smartphone Consumers,” a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers’ daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.

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The Mobile Movement: Understanding Smartphone Consumers

Mobile Commerce sales more than doubled this year, writes Bill Siwicki of Internet Retailer. Reaching 3.4 billion dollars by the end of 2010, it’s already bigger than mobile advertising , estimated to be less than a billion dollars per …

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Mobile Commerce – not iAds – Will Drive Mobile Advertising …

Ace courts mobile consumers Ace Hardware Corp., a retailer-owned hardware cooperative, has launched the Ace mobile site to makes it easier than ever for consumers to maintain their home using their mobile phones. Ace tapped TrueAction, a GSI Commerce company, for the creation of the mobile site at http://acehardware.com . The hardware giant decided to go mobile to provide its customers with the ability to search their local Ace ads, find the nearest Ace store and link to its social sites all using their handsets. “Over the past year, we’ve seen a significant increase in the amount of traffic coming to AceHardware.com from mobile devices,” said Mark Lowe, ecommerce marketing supervisor at Ace Hardware, Oak Brook, IL. “Today, consumers expect to get information how and when they want. “The mobile phone has become a communication hub for many consumers, so it’s critical that Ace provide a mobile-optimized solution for them,” he said. “To meet this demand, we need to be able to provide our customers with the most helpful mobile experience possible.” Ace claims to be the largest hardware cooperative in the industry, with 4,500 locally owned-and-operated hardware, home-center and building-materials stores across all 50 states and more than 60 countries. TrueAction is a partner with GSI Commerce, Ace’s ecommerce platform provider. “By choosing TrueAction, it allows us to leverage many of the features already available on our ecommerce Web site, AceHardware.com,” Mr. Lowe said. Ace is the place A primary motivating factor that convinced Ace to launch a mobile site is the fact that consumers are increasingly using their mobile phones to research products and compare prices while they are out shopping. Ace’s WAP site features a mobile store locator with Google maps, helping consumers find their local Ace store by street address, city, state or ZIP code. Users can access local store information such as hours of operation, services provided, maps, driving directions and brands sold in store. The Local Weekly Ads section lets consumers browse their local Ace ads and view sale items and product details near their location. “With our new mobile Web site, consumers will be able to find their local Ace, view Google maps and driving directions, and see the store’s hours, services and departments,” Mr. Lowe said. “They’ll also be able to view their local ad right from our mobile site.” A social networking component is a must for mobile sites these days, so the Ace WAP site offers links to Ace’s Facebook page , YouTube and Twitter channels, giving users the opportunity to stay current on all Ace-related news and videos on DIY-home repair.     “We provide links to our Facebook, Twitter and YouTube presences so consumers can stay connected with us and receive helpful content on-the-go,” Mr. Lowe said. Currently Ace does not have mobile commerce on the site. However, Mr. Lowe said that it is a logical next step and something the company is working towards. Ace is not new to mobile. The company ran a mobile ad campaign this holiday season ( see story ). “Users visiting AceHardware.com from their mobile phone will automatically be served up the mobile version of the site so it will be seamless for them,” Mr. Lowe said. “To build on that base of organic traffic, we will be spreading the word with messaging on acehardware.com, our circular ads and through email campaigns,” he said.

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Ace Hardware goes mobile to drive consumers in-store

Baseball fans can now buy tickets via the A's WAP site The Oakland Athletics have become the first Major League Baseball club to implement the full functionality of Tickets.com’s ProVenueMobile to enable mobile commerce. Tickets.com claims to be the only ticketing provider in North America to offer client-branded Web site mobilization. Using this technology, Athletics fans can complete full-circle, real-time ticket transactions from select Internet-enabled mobile devices without downloading an application. “Tickets.com provides industry-leading technologies that enable the A’s to offer the latest advances in ticketing to their fans,” said Steve Fanelli, executive director of ticket sales and operations at Tickets.com, Costa Mesa, CA. “The A’s are continually trying to make the purchase process easy, convenient and capitalize on impulse purchase decisions. “The advancement and prevalence of mobile devices allows them to provide fans new channels to buy tickets in a secure and comfortable transaction,” he said. “Further, with Tickets @ Phone, fans can have the actual ticket delivered to the same mobile device in order complete the full circle transaction without having to print at home, stop by will call or wait for a physical ticket to arrive in the mail. “It’s instant gratification for the buyer—our consumers have demonstrated a predominance to transact via the Internet and we are supplying them the ability to go mobile.” Tickets.com , a privately held subsidiary of MLB Advanced Media LP , is a provider of integrated event ticketing services for arts, entertainment and sports organizations worldwide. Its ProVenue ticketing platform is the core of a suite of integrated features, products and services designed to help clients enhance ticket sales, marketing efforts and overall customer experience. Tickets.com claims to be the only ticket provider in the United States to enable ticket delivery to a mobile device. Mobile ticketing is a homerun The A’s strategy behind integrating ProVenueMobile is obvious. The team is now able to drive and process ticket sales via the mobile channel to reach baseball fans on the go. ProVenueMobile enables customers to buy tickets anytime, anywhere. The mobile site is targeting mobile-savvy, on-the-go baseball fans. ProVenueMobile lets fans buy tickets from their mobile devices and have them electronically delivered via a 2D bar code ticket to that device. A’s fans go to the mobile Web site and select the game they want to buy tickets for. Then, fans go through the purchase process. If they have an MLB.com log-in, their customer information is stored and there is no need to re-enter their credit card information. In addition to their being the first to adopt ProVenueMobile, the Athletics were also the first Tickets.com client to offer Tickets @ Phone when the delivery channel was originally introduced in 2007. Using Tickets @ Phone, search, selection, payment and ticket delivery can be done directly through the Athletics mobile Web site at http://wap.oaklandathletics.com without the need to click-to-call or access a computer. The fans can choose any of the delivery options that are available on the regular A’s Web site, including Tickets @ Phone mobile ticket delivery, in which the barcode will be delivered directly to their mobile phones using SMS or MMS. Tickets.com expects it will launch the ProVenueMobile service for other MLB clubs on its client roster before the start of the 2010 baseball season. The A’s are looking to highlight the technology on their Web site and in-stadium. The team is also considering text-message alerts. “The A’s are also hoping to offer special ticket discounts for select games at some point to fans that choose to purchase and have tickets delivered through the mobile channel,” Mr. Fanelli said. “Tickets.com is helping to support the launch by making the A’s mobile site accessible through the Tickets.com mobile site,” he said.

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Oakland A’s tap Tickets.com’s ProVenueMobile for mobile commerce