The mobile ad market is projected to bring in revenues of $2.6 billion in the U.S. alone this year, and while that is only a small fraction of the wider opportunity in digital advertising, the space — fueled by the smartphone boom …
View post:
More Mobile Ad Consolidation: Carrier SingTel Buys Amobee For …
There have been some big numbers thrown at the medium of mobile advertising recently — eMarketer says it will make $2.6 billion in the U.S. alone this year; the IAB says that 72 percent of top brand marketers are going to …
Visit link:
Flurry: Mobile Ads Still Get The Short Straw In Brand Spend; Women …
It looks like publishers and advertisers are warming to mobile ad startup Moolah Media. The company says that in 2011, it generated 7 million leads for its advertisers — and 1.9 million of those leads (27 percent of the year's …
Read this article:
Android Dominates Moolah Media's Mobile Ads | TechCrunch
Mobile advertising is becoming more common in the marketing world. Here are a few trends to look out for this year.
See the original post here:
Why 2012 Is the Year of Mobile Advertising
excerpt:Tapping into the mobile advertising world is definitely worthwhile, especially as mobile ad spend is set to reach $4 billion worldwide this year…
More:
Top tips to keep ahead of the #mobile #advertising game – Mobilise …