The cost of promoting apps continues to rise, but has Apple’s iAd been missing out on the app-promotion gravy train?

There is a healthy market for in-app advertising. It is very difficult for apps to get noticed or discovered in over-crowded app stores, especially on Apple’s App Store. Those apps that get into the top 10 lists stand a good chance of success, while most will sink without trace. This means brands/app developers have to invest heavily in promoting apps to drive downloads or their expensive apps will fail. It’s a bit of a trap. This has led to a growing market for buying advertising space within successful mobile apps. read more

See the original post here:
The cost of promoting apps continues to rise, but has Apple’s iAd been missing out on the app-promotion gravy train?